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Marketing and Communications: Advertising

Concise Encyclopedia of Advertising e-Book

Concise Encyclopedia of Advertising

Stevens, R. E., Loudon, D. L., Clow, K. E., & Baack, D. (2005). Concise encyclopedia of advertising. Retrieved from

Databases for Marketing Research

Cleary subscribes to ProQuest Academic Complete and Nexis Uni which may provide you with valuable information for your project.

Also try the other databases available on the Marketing & Communications Home page.

Advertising Organizations